01 · Miro · 2025
AI Adoption Zones
5 zones — one shared taxonomy. A five-zone adoption framework scoring individuals and orgs, validated against survey and behavioral data.
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02 · Miro · 2025
Always-on Signals
Hundreds of thousands of CSAT & PMF responses. A standing measurement system that replaced company dashboards across product lines.
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03 · Spotify · 2023
New Audiences
3 priority audience profiles. Behavioral clustering plus a mindset survey, then diary and interview work turned into designable archetypes.
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04 · Miro · 2025
Segmentation with LCA
5-class solution chosen over 3–9 options. Latent class analysis across large CSAT sets, compared head-to-head with simpler quadrants.
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05 · Miro · 2025
AI Canvas Non-Adopter Profiling
Hundreds of thousands reached, most never adopted. Behavioral funnel plus interviews that named the fixable reasons people stayed on the sidelines.
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06 · Spotify · 2023
Data Stories
12 interviews reshaped the roadmap. Concept tests with real listening data reframed a paid bet away from competing with a free annual recap.
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07 · Miro · 2025
Purchase Intent for AI Workspace Bundles
Core plan = the hook, AI = the enhancer. A purchase-intent study that reframed bundle messaging for product, PMM, and design.
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08 · Miro · 2025
Flows: Continuous Research
One of the most loved features in the portfolio. A weekly research rhythm that shifted development from speculation to validated decisions.
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09 · Miro · 2025
Post-Canvas Rollout Research
Mixed-methods study that turned scattered post-rollout complaints into a ranked, fixable list — led by conversation memory.
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